De La and (I love) Nike (but wait a minute)

You may have forgotten about Apple’s tiny, wireless iPod-linked in-shoe pedometer, the Nike+, but the runners who’ve chalked up 100 million miles haven’t. And neither has Nike–it just partnered with De La Soul to release a new album.

Are You In?: Nike+ Original Run is the group’s first original material in five years, and it’s going to be an iTunes exclusive. Seeing one of hip-hop’s most influential acts drop its latest tracks on marathoners is certainly unexpected. Is it a sign of desperation, or smarts?
Fast Company