BHF ‘09 Press Coverage

Turn your participation in NYC's biggest Hip-Hop event into real ROI Today's economic environment has made it difficult for companies both large and small to keep their head above water. This is particularly the case for brick and mortar businesses, telecommunications, print and traditional media. Retail sales are down. Brand loyalty in the wireless space is fragile. Online readership is up while print and ad sales are down. Our Subscription Partnership Program is perfect for any brand looking to build their subscription or customer base. The Brooklyn Hip-Hop Festival offers you unprecedented direct access to over 10,000 educated consumers on site and millions online, with a passion for music, the arts, politics, sports, health and fitness, technology and politics. ------- Reduced budgets make it difficult for brands to 'buy in' to the Festival. We understand that. Let's turn your limited resources and in kind sponsorship into real revenue for both of us down the line. Our Subscription Partnership Program gives you a chance to participate in the Festival for minimal cost. Your participation can deliver a 300-400% return in as quick as six months. The Program focuses on: 1) increasing your subscription base by direct opt-ins based on customer preference and 2) a robust on-site execution for one on one interaction with potential and existing customers. How it works: · Customers who purchase a ticket to the Brooklyn Hip-Hop Festival receive a free subscription to Partner membership, publication or service · Partners are offered an on-site execution to further build subscription base · Partner is listed as official Media Partner on all marketing tools (poster, print flyers, e-flyers, etc.) · Inclusion in BHF '09 Marketing Plan. Potential exposure to over six million total impressions. Benefits: · No agent fee - for Print partners that is savings of $4 to $5 per new subscription · BHF Sponsorship package valued at over $15,000 · Partner Branding and Marketing push can be tailored for lead up, on site or both · Thousand of educated consumers, pre-screened to have an interest in your brand · Unprecedented opportunity to develop intimate brand affinity from first contact Brooklyn Hip-Hop Festival Details and Stats: · Date - June 20th, 2009 · Expected attendance - 10,000 · 60/40 - Men/Women · Mean income - $50,000 plus · 43% - African American, 26% - White, Latino - 15% · Estimated increase in subscriber base - 2,000-3000 · Event Location - 1 Main Street, DUMBO, Brooklyn. Our audience comes from all over Brooklyn and New York City as well the Northeast (focus-Boston) and Mid Atlantic (focus-Philadelphia and Washing D.C. and Metro area). For more information contact: John Davis, Biz Dev, john@brooklynbodega.com, 718-408-1151 ext. 205 ----------